Marketing Content Specialist

Job Title: Content Marketing Specialist 

Department: Marketing 

Reporting to: VP of Marketing or Director of Marketing Content 

Location: Baltimore Office or Remote 

Hours of work:  Typical hours of work are from 8:30 AM until 5:30 PM. Additional hours may be necessary as needed. This position is exempt from overtime. 

Compensation: $72,000 annually

Who We Are:
InVita Healthcare Technologies, a leading provider of specialized software solutions to the healthcare industry, seeks a Content Marketing Specialist in our Baltimore, MD office. We are looking for an technical writer with a background in the healthcare Software as a Service (SaaS) space, and exposure to B2B marketing and high-quality editorial content for websites and other projects. Candidates should have experience and be able to demonstrate previous work such as emails, corporate collateral, case studies, blog, and social media posts. A successful candidate will use excellent interview, research, writing, and editing skills to produce accurate and engaging content and contribute to a variety of other marketing projects. You will be working closely with the VP of Marketing and other marketing team members to help scale and grow the company.
 
Essential Functions:

• Write copy for website landing pages, promotional materials, and email campaigns
• Write content marketing and SEO articles for blogs, social media, and other projects as assigned
• Edit or rewrite existing content to meet sales and marketing objectives
• Research assigned topics and write articles as a subject-matter expert, conducting interviews and obtaining quotes as needed
• Suggest email campaign and blog topics by researching SEO keywords and industry trends
• Participate in weekly meetings with marketing team and others as needed
• Travel to trade shows and client sites to conduct interviews and research
• Assist with writing/content requests as directed
• Produce and distribute tutorials to help end-users utilize a variety of applications
• Performs other related duties as assigned

• Excellent technical writing skills backed by strategic positioning and brand adherence a MUST
• Experience writing for a healthcare Software as a Service company HIGHLY DESIREABLE
• Demonstrated ability to learn quickly and add value immediately in a fast-paced environment
• Demonstrated ability to work as both a team member and as an individual contributor
• Bachelor’s degree in related area: writing, communications, journalism
• Minimum of 3 years of relevant experience: web content, blogs, and/or copywriting
• Proven experience creating content that aligns with company style and brand guidelines
• Excellent writer (have sample links ready)
• Excellent oral communication skills (including in-person, phone, and email)
• Basic knowledge of content marketing, Google Analytics and HubSpot

Physical Demands and Work Environment: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.  

• While performing the duties of this position, prolonged periods of sitting at a desk and working on a computer may be required.   

• Additionally, the employee is regularly required to talk or hear.  

• The employee frequently is required to use hands or fingers, handle, or feel objects, tools or controls.  

• The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.  

• The employee must occasionally lift and/or move up to 15 pounds.  

• Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.  

• The noise level in the work environment is usually moderate. 

• Ability to attend and preside over trade shows and conferences.  

• Ability to travel on a flexible schedule. Airplane travel is necessary. 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.  

This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.   

InVita provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.